I started toying around with Google Adwords for my employer about 10 years ago, and found some success identifying new keywords to target, new ad copy to increase CTR - the basics. The business wasn't a marketing agency, and I wouldn't have called myself a digital marketer at the time, but a lot has changed since. Learning more about the digital industry I dove into organic search optimization, brand reputation management, email marketing and social media for employers - then myself - and then for other companies. I've been lucky to work with a variety of clients ranging from small local service businesses to big brand names. This range has forced me to stay in touch with digital marketing industry changes from algorithm updates to user behavior trends, and finding solutions for one client has often benefited campaigns for others that I'm working with as well. This site will be used to document those learnings moving forward.
From keyword content targeting to landing page conversion, it all starts on your site. Optimize properly & be rewarded handsomely.read more
Make sure your target customers know who you are so that they know where to go when they need your products or services.read more
The majority of web searches are done on mobile devices. Make sure to make the right first impression to customers on the go.read more
Web traffic is nice, but sales are nicer. Push more potential customers into your online sales funnel & convert more into paying clients.read more
Curious to know how you can apply a certain strategy to your digital marketing campaigns? Looking for a new way to target a difficult to reach audience? Let me take a look to see if we can't find something that will work for your site.get in touch